AR PACKAGING
Smart Packaging: The Unboxing Revolution
A product’s story shouldn’t end on the shelf. This section showcases a series of projects where we turned standard packaging into dynamic communication channels. We reimagined the “unboxing” experience across various industries. In the examples below, you will see how scanning a physical box can unlock 3D product previews, interactive user manuals, or exclusive brand storytelling. This collection demonstrates our ability to transform passive cardboard into engaging media touchpoints for any type of product.
Barilla
Visualizing the Bronze Cut Quality
How do you convey the premium texture of bronze-cut pasta without opening the box? For Barilla, we let the product speak for itself through AR. Aligned with their high-quality campaign, we created an experience where various pasta shapes literally burst out of the packaging in stunning 3D. This dynamic visualization highlights the rough texture and artisanal quality of the “trafilatura al bronzo” (bronze cut), making the appetizing nature of the product immediately tangible right from the shelf.
Check out the full project and video here.
Puffer
Animating Sustainability
For Puffer, an innovative eco-detergent sold on Amazon, we used AR to visualize sustainability. Motion graphics on the box highlight key benefits like “95% less plastic” and the “Protect the Earth” mission, turning the packaging into an instant, engaging educational tool.
Nutella
A Message of Love
Sometimes, simplicity is key. For the iconic Nutella jar, we created a delicate kinetic typography animation. A message of “Love” bursts from the packaging, adding an emotional, digital layer to one of the world’s most beloved products without altering its classic design.
Cesare Cremonini
The Living Best Of
A reward for the true fans. For Cesare Cremonini’s Best of 2020, we animated the cover as a geometric homage to his visual history, synced to an original track. It serves as an exclusive “message of love,” unlocking a digital emotional journey accessible only to those who purchase the physical disc.
Check out the full project and video here.
Martini
The AR Invitation
An exclusive pass, hanging right on the bottle. Sent to selected influencers and content creators, this AR neck-tag features a motion graphic animation that invites guests to the iconic Terrazza Martini in Milan. It seamlessly connects the physical product with a real-world location, elevating a simple gift into a premium experience.