CREMONINI 2C2C

AR Artwork

To celebrate his 20-year career, Cesare Cremonini wanted more than a static cover for his 2C2C album; he wanted a “message of love” for his fans. Using our Aria platform, we transformed the artwork into an exclusive digital experience. The cover comes to life with a geometric animation synchronized to an original music track. It’s a unique reward accessible only to those who purchase the physical CD or Vinyl, adding a futuristic layer to a nostalgic collection.

Client: Universal Music

Direction: Alkanoids

Concept, Design & Animation: Marco Meloni

Additional Animation: Valerio Bosi

Music: Cesare Cremonini

In this interview with Radio Italia, Cesare Cremonini personally introduces the innovation behind his 2C2C The Best Of album. Watch as the artist demonstrates the Aria App live on air, discussing the immense potential of Augmented Reality to renew the physical music market. He explains how our technology allowed him to deliver a “message of love” and a new layer of storytelling directly to his fans through the album cover.

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