Rai Play Sound video promotion

RAI challenged us to tell a story of an ear, our main character, who’s able to travel through different listening formats: audio books, podcast, stories, music and more. This is a visual journey through Rai Play Sound, the platform entirely dedicated to digital listening, with the aim of becoming a point of reference in original content production.

Client: RAI

Chief of brand and creative: Roberto Bagatti

Direction: Alkanoids
Executive Producer: Raffaella Roccella
Creative Director: Tai Yuh Kuo
Art direction, concept and storyboard: Mario Ruggiero
Styleframe development: Mario Ruggiero Marilisa Besana
2d animation: Mario Ruggiero, Marilisa Besana, Marco Meloni.
Frame by frame product animation shot: Davide Zetti
3d design and animation: Marilisa Besana, Mario Ruggiero