RAI challenged us to tell a story of an ear, our main character, who’s able to travel through different listening formats: audio books, podcast, stories, music and more. This is a visual journey through Rai Play Sound, the platform entirely dedicated to digital listening, with the aim of becoming a point of reference in original content production.
Client:RAI
Chief of brand and creative: Roberto Bagatti
Direction:Alkanoids
Executive Producer:Raffaella Roccella
Creative Director: Tai Yuh Kuo
Art direction, concept and storyboard: Mario Ruggiero