Rai Libera video promotion

Every year, on March 21st, the first day of spring, Libera celebrates the Day of Remembrance and Commitment in memory of the innocent victims of the mafia. The initiative stems from the pain of a mother who lost her son in the Capaci massacre and never heard his name pronounced during the commemorations. A pain that becomes unbearable if the victims are also denied the right to be remembered with their own name. This video for Rai is our contribution to their memory.

Client: RAI

Direction: Alkanoids
Executive Producer: Raffaella Roccella
Creative Director: Tai Yuh Kuo
Art direction and storyboard: Marilisa Besana
Illustration: Silvia Marchetti
Animation: Silvia Marchetti Marco Meloni.