RAI

Channel Identity

Good design never goes out of style. On the back of the past but looking to the future we have carried out this impressive branding operation of the main Italian public channels, in one word Rai. Following Roberto Bagatti’s enlightened vision, we created a revolutionary project for Italian public TV.

Client: RAI

Chief of Brand & Creative: Roberto Bagatti

Coordinator of Brand & Creative: Eva Pierdominici

Direction: Alkanoids

Visual Artist: Mario Ruggiero, Valerio Bosi

3D Artist: Mario Ruggiero, Valerio Bosi, Marco Serracca, Jack Lietti

Music: Edizioni Rai Com, Smider (Rai1, Rai2), Diego Buongiorno (Rai3), Filippo Paolini (Rai4)