RAI
Channel Identity
Good design never goes out of style. On the back of the past but looking to the future we have carried out this impressive branding operation of the main Italian public channels, in one word Rai. Following Roberto Bagatti’s enlightened vision, we created a revolutionary project for Italian public TV.
Client: RAI
Chief of Brand & Creative: Roberto Bagatti
Coordinator of Brand & Creative: Eva Pierdominici
Direction: Alkanoids
Visual Artist: Mario Ruggiero, Valerio Bosi
3D Artist: Mario Ruggiero, Valerio Bosi, Marco Serracca, Jack Lietti
Music: Edizioni Rai Com, Smider (Rai1, Rai2), Diego Buongiorno (Rai3), Filippo Paolini (Rai4)
