Channel Identity

A demanding branding project for Italian public TV. Illustration, character and 2D animation for a tribute to the tradition of Italian design declined through music, culture and pop icons with dynamic and surprising transitions between one and the other.

Client: RAI 5

Chief of Brand & Creative: Roberto Bagatti

Direction: Alkanoids

Illustration: Marianna Tomaselli

Animation: Mario Ruggiero, Valerio Bosi, Alessandro Nobile

Sound Branding: Smider Agency