FOOH and CGI
The Social Revolution of Visual Communication
Welcome to the future of communication! The race for attention on social media requires not only creativity but also the ability to disrupt the perception of reality. That’s why we are thrilled to present our collection of FOOH videos, realized entirely with CGI.
What is FOOH in CGI?
FOOH in CGI is the art of simulating, in an incredibly realistic way, the installation of giant structures, products, or impossible events in iconic public spaces, while existing only as a digital video.
The advantage? Maximum creative freedom without the costs, permissions, or physical limitations of a real OOH installation. The result is content with a high shareability rate, designed to go viral within hours.
Our collection of work demonstrates how the union of strategic creativity and CGI mastery can transform a product into a social phenomenon. Each project was carefully handled to:
Generate Awe: We use the realism of CGI to confuse and amaze the user.
Maximize Reach: We create content that people want to share, amplifying the organic investment.
Strengthen the Brand: We position the brand at the center of an innovative and futuristic visual experience.
On this page, you can explore various examples of how we have applied the power of FOOH to different sectors and for diverse communication needs.
Carrera Eyewear
Creative Producer: Raffaella Roccella
Project Manager: Manolo Turri
Creative Director: Tai Yuh Kuo
Art Director: Valerio Bosi
3D Artist: Valerio Bosi, Marilisa Besana, Diletta Scaruffi
Compositing: Valerio Bosi
Shooting: Panino Film
Sound design: Altroaudio
McDonalds – Merry Grinchmas
Client: McDonalds
Agency: Fuse
Creative Director: Tai Yuh Kuo
Project Manager: Manolo Turri
3D Artist: Valerio Bosi, MArilisa Besana
Shooting: Panino Films
Audio: Altro Studio
Nespresso – New Capsule.
Client: Nespresso
Agency: Dude
Creative Director: Tai Yuh Kuo
Project Manager: Manolo Turri
3D Artist: Valerio Bosi, Marilisa Besana, Tommaso Montepoli
Shooting Milano and Rome: Panino Films
Lamborghini – San Valentino
Client: Lamborghini
Agency: TBWA
Creative Director: Tai Yuh Kuo
Project Manager: Manolo Turri
3D Artist: Valerio Bosi, Tommaso Montepoli
Compositing color correction: Giulia Libro
New Dacia Bigster
Client: Dacia Italia
Agency: Omnicom
Creative Director: Tai Yuh Kuo
Project Manager: Manolo Turri
3D Artist: Valerio Bosi, Marilisa Besana, Tommaso Montepoli
Compositing: Valerio Bosi
Shooting: Panino Films
Samsung AI
Client: Samsung
Agency: Cheil Italia
Creative Director: Tai Yuh Kuo
Project Manager: Manolo Turri
Creative Producer: Raffaella Roccella
3D Artist: Valerio Bosi, Marilisa Besana, Tommaso Montepoli
Compositing: Valerio Bosi, Marilisa Besana
Shooting: Panino Films
Personal brand experiment
Client: Alkanoids
Location: Milano Porta Nuova
Creative Director: Tai Yuh Kuo
3D Artist: Valerio Bosi, Marilisa Besana
Personal brand experiment
Client: Alkanoids
Location: Milano Porta Nuova
Creative Director: Tai Yuh Kuo
2D Artist: Alessandro Nobile
3D Artist: Valerio Bosi
McDonalds + Minecraft: the Movie
Client: McDonalds
Agency: Fuse int
Creative Director: Tai Yuh Kuo
Project Manager: Manolo Turri
Creative Producer: Raffaella Roccella
3D Model & Rigging: Kinopatia
3D Artist: Valerio Bosi, Marilisa Besana
Compositing: Giulia Libro
Shooting: Panino Films
Sound Design: Altroaudio