Every year, Sky Sport sets the tone for the season with a unique theme. For the 2025 campaign, centered on “The Magic of Sport,” the iconic Guido Meda transforms into a master sorcerer. Alkanoids was the visual wand behind the concept. We handled the VFX and special effects, crafting the magical energy beams and spells that Meda casts onto the athletes. We seamlessly integrated these digital elements with live-action footage, turning the promo into a high-energy fantasy sequence that celebrates the enchantment of competition.