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CAMEL - LET'S FIND YOUR INSTINCT
Live Augmented Reality Experience
This Augmented Reality experience aims to find our own instinct, therefore our animals’ character will be presented in a moment of aggregation as during a jam session.
Each animal, chosen by Camel for the launch of the exclusive packaging series, reveals its character through AR animation, expression of its preferred musical genre.
A journey full of energy and vibrant colors accompanies us into the “Let’s find your Instinct” tour.
Cliente: All Communication for Camel
Direction: Alkanoids
Creative Director: Tai Yuh Kuo
Art direction: Marilisa Besana
Coordination: Stefania Romano
Concept & Storyboard: Marilisa Besana
Illustration: Marta Marzullo
Animation: Mario Ruggiero, Marilisa Besana, Davide Zetti, Marta Marzullo, Valerio Bosi
Augmented Reality supervisor: Manolo Turri
Sound: Amplitudo Studio
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